Research shows personalization is no longer a novelty, but has become a necessity in today’s market. As more businesses adapt to the growing demand for a tailored consumer experience, personalization matters more than ever. So, if your company doesn’t have a personalization strategy, it’s time to catch up!
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Why personalization is so important in Big-Ticket retail?
A BCG-Google study indicated that when the experience was highly personalized, customers reported being 110% more likely to add additional items to their baskets and 40% more likely to spend more than they had planned.
This doesn’t have to be complex either; in fact, the simpler your personalization strategy is, the better.
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